Managed IT Services · New York

Your IT Department,
Without the Overhead.

Rethinkit serves as your fractional IT director and help desk — covering everything from Microsoft 365 and cybersecurity to networking and compliance. Real people. No ticketing. No hold times.

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AI-Powered from the Ground Up

Rethinkit leverages AI across everything we do — faster diagnostics, smarter documentation, proactive monitoring, and better outcomes for your team.

24/7
Easy access to our techs
Real people
No tickets, no hold queues
AI‑Powered
Smarter IT, faster resolution
Technology Platform
Fractional CTO Help Desk Microsoft 365 Cybersecurity Endpoint Mgmt Networking Compliance Backup Documentation
Help desk available now · Easy 24/7 tech access
Industries we serve
Financial Services & Banking Hedge Fund & Private Equity Family Office Healthcare & Medical Architecture & Design Retail & Operations Research & Technology Food Services
What we cover

Infrastructure IT,
top to bottom.

Rethinkit handles the full stack of corporate technology — so you can focus on your business, not your IT.

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Fractional IT Director

Your dotted-line CTO. We advise on vendor selection, technology strategy, and infrastructure decisions — without the cost of a full-time hire.

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Help Desk & Support

Real people answer your calls. M–F 9–6 with instant access, on-call weekends. Under 15 minutes? Never billed. We want you to call.

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Microsoft 365 & Google Workspace

Full management of your cloud identity, email, OneDrive, SharePoint, and Teams. Monthly usage reports, MFA enforcement, and user lifecycle.

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Cybersecurity

CrowdStrike, Microsoft Defender, Intune endpoint management, phish testing with KnowBe4, email filtering, DKIM/DMARC, and more.

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Networking

Cloud-managed UniFi networking for your office. Wi-Fi, routing, monitoring, and outage alerting — all centrally managed by Rethinkit.

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Documentation & Onboarding

We build your IT operations manual, employee guides, and onboarding/offboarding checklists. Your data — not ours — yours to keep forever.

The concierge model,
not the ticket queue.

Most MSPs route you through layers of tiers and ticketing systems. We don't. Your call is answered by someone who knows your company, your setup, and your people.

Our founders

The people behind
Rethinkit.

Rethinkit was built by two technologists who believed small and mid-size businesses deserved the same caliber of IT support as the largest firms — without the overhead or the runaround.

Jason Simotas

Jason Simotas

Co-Founder & Managing Partner

Jason Simotas focuses on technology research and strategy, application to business processes, and is our lead software developer. Before founding Rethinkit, Jason worked on Wall Street for a major investment banking firm where he was Vice President for Core Technologies. Among other initiatives, he was responsible for a globally standardized computer environment, software packaging and distribution, document management development and integration. Prior to Wall Street, Jason worked as a database developer with IBM in their product reliability area. An early advocate for enterprise AI, Jason was one of the first practitioners in the managed IT space to integrate AI tooling into day-to-day operations — from automated diagnostics and intelligent documentation to proactive monitoring and client communications Jason received a BS in Mathematics from the University of Chicago.

Charles Karnati

Charles Karnati

Co-Founder & Technical Director

Charles Karnati is head business liaison, responsible for project design and implementation, change management, IT risk, and team development. Charles’ career includes time with the NYSE and Wall Street Firms with experience including hiring, training and managing IT staff. Charles has helped many financial institutions develop large scale investor and fund management databases and compliance systems. He has management experience in customer service, CRM and information systems. Charles studied Electrical Engineering at Polytechnic University in New York City.

Regulatory compliance

Built for regulated industries.

Financial services, healthcare, and other compliance-heavy firms trust Rethinkit to handle the technology requirements that auditors care about.

FINRA SEC Rule 17a-4 HIPAA SOC 2 Email Retention Legal Hold

Email Archiving

FINRA-compliant archiving via Global Relay or Smarsh. Captures the full inbound/outbound stream. Management-searchable across all history.

Annual Cyber Review

Documented proof your firm takes cybersecurity seriously. Three tiers: awareness training, cyber review, and full penetration testing.

Governance & Policy

We draft your cybersecurity and information security policies, handle chain-of-command access controls, and produce audit-ready reports.

Vendor Due Diligence

Rethinkit assists with third-party technology assessments, investor attestations, and regulatory compliance questionnaires.

How it works

Up and running in weeks,
not months.

From first call to fully onboarded, here's how Rethinkit gets to work.

1

Discovery Call

We learn your business, your team, and your current technology. No commitment, no pressure — just a conversation.

2

Platform Proposal

We scope a Technology Platform tailored to your size, industry, and compliance requirements with transparent pricing.

3

Onboarding

We take ownership of your IT infrastructure, document everything, set up monitoring, and train your help desk on your team.

4

Ongoing Partnership

Monthly reports, proactive alerts, help desk access, and a Rethinkit partner advocating for your IT — every month.

Remote support

Get help in minutes.

Use the options below to connect with a Rethinkit technician now, or install background access so we can assist you anytime without interrupting your workflow.

ScreenConnect Support

One-time remote session. A technician connects to your computer right now to resolve your issue.

Start Session →
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Access Agent — Windows

Install continuous background access on your Windows PC so our team can help you anytime, without interruption.

Download .msi →
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Access Agent — Mac

Install continuous background access on your Mac so our team can help you anytime, without interruption.

Download .pkg →
Get started

Let's talk about your IT.

No obligations, no canned demo. Just a straight conversation about where your technology is today and where it should be.

Email us → Start a Support Session
Email
sales@rethinkit.com
Help Desk
support@rethinkit.com
Hours
M–F 9am – 6pm ET
After Hours
On-call, 2hr response